Branding & Marketing Communications over Internet and Mobile

It is early morning hours and I already spend an hour in browsing the net. Mind is crippled with the work schedule for today.

Today, I got a lot to do at work place. I have to push developers for completing the project today for delivery and noon I have to for meeting with Boss man. Then have to work on our internal project with Joomla 1.6 and then may have to find time to sit with the java developer for solving issues with the front end of application she is working. All this should happen with in 9 to 6!

Yesterday night I saw an extra bright star, Sirius? who knows, may be it’s planet Venus.. We (me and wife) were standing near the window and watching out. There is a little cold breeze. She was wondering, how many stars we could see if we were in our country village back in India. In this Industrial city of Arabian gulf, even sky is covered with that grey shades.

I am counting the days for going back to our small beautiful village. I need a short break. It’s almost 10 years in this country. Gone through the up and downs in life and career. It’s 4 years back I took the decision of switching from Print media to online media. At this point, I guess the decision was correct. But basically being a creative, I need little more creative flair in my work. Nowadays I’m almost ending up as a poor developer.

The sad thing is I’m not getting enough time to experiment with my favorite development tools like Action Script as everyday I have something new to learn. As my company is a pure technology firm, that also specializing in mobile & web applications, we have to keep pace with latest tools and frameworks. I have to put my hands on JQuery, PhoneGAP, titanium and all that JavaScript frameworks and also keep up with the latest releases in Visual Studio, PHP and related development tools. To make things harder, there comes incompatible browsers, mobile platforms etc. The life of a front end developer is getting more challenging today.

However, now I’m going back to my domain – Branding and Marketing. But the only difference is this time my domain is not print, it’s web & mobile.

Advertisement Commercial for Malayala Manorama) – If I do.

Last day, I was talking with my good friend Deepak, who is working in a production studio in Dubai. While we discussing on creative elements in recent commercials, he happened to mention that the recent Malayala manoram daily’s advertisements which released for announcing their subscription crossed the 16lakhs point.

Deepak was involved in the execution of that film. Though, the production worked their best, I don’t like the concept of commercial. I mention this to him and told, the idea I developed when I seen that Ad. I used to do this as a time pass, when ever I saw an ad, which I feel can be improved. Deepak really like that, then I thought of publishing it, so I can show my ideas to others working in Advertising and may be I can get a chance in creative direction.

Lets see.

Advertisement Commercial for Malayala Manorama) – If I do.


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Story board 1 24 second

Opening shot fade into a cheerful crowd (some youngsters, elders etc) inside a home and matching BG score.

Rough cut to the close up of teenager boy face from front.

Camera pan to the close up of cheerful mother face with tears. (standing next to boy)

Cut to the Malayala Manorama paper boy holding, partially covered by a sweet tray (yellow & orange color sweets) in foreground (blurred).

Camera movie closer to headline “First Rank for Engg. Entrance Exam 2008”

Cut to Close up of father. (BG score fade out to silence) His smiling face to thoughtful for a moment then changing to a witty smile. Going into the room behind.

Cut to close up of an old Manorama News paper( shot as it’s placing over camera. camera swing in curve path from bottom to top ) It printed with boys Mothers “First rank for Medical. Entrance Exam 19XX” news.

Cut to exclaimed and thankful look of wife to husband. ( a romantic slow BG score)

Husband holding wife and their child together. Happy family in silent laugh. (camera paning to the old man (grandfather of boy) standing beside)

He saying – mole annu ninte vijayam manorama 10 laksham pere ariyichu. Innu nammute monte nettam 16 laksham malayaalikal manoramayilute ariyum” (Malayalam wordings)

Old man moving towards boy and pating on his shoulder and saying “16 leksham, iniyum munnottu” (Malayalam wordings)


Title – Malayala manorama – 16 leksham copykalumayi onnaam sthaanathu, ennum eppozhum. (Malayalam wordings)




Story board 2 16 second

Opening shot fade into a very colorful green room where girls in kathakali, mohiniyaattam costumes. BG score of mohiniyattam song.

Camera moving towards (zig zag movement) to a mother sitting in corner and reading Malayala Manorama Newspaper. Inside page news “Kumari lekshmi 2008 school kalathilaka pattathinarike” (Malayalam wordings)

Mother looking to her girl (close up of mother with tears) removing ear ring. Close up Side shot of girl.

Mother closing eyes.

A girl dancing in stage in 19xx. (show it in sepia tone).

A happy family with kalathilakam tropy (sepia tone)

Fade in title – Malayala manorama.

BG Voice Over- 19xx il Ammayute vijayam manorama 6 laksham copykalil print cheythu. Innu makalute vijayam manoramayute 16 leksham thaalukalil nirayum. (Malayalam wordings)


Close up shot of girls face with vadanam mudra.

Title : Manorama – ennum ningalotoppam, niranja manassote. (Malayalam wordings)
Appears over the blurred girls face.

My wife learning Blogging

Today I started showing how to create a blog to my betterhalf.

Of beliefs and truth.

This fine day morning, when I walked to my office in the bright sunlight, I got some thoughts. I was reading the book – “The creative Economy. By John Howkins. But I don’t think it has to do something with my thoughts, in contrary that book is discussing some objective thoughts. But I am sure, the reading inspired, or more correctly, provoked my sense.

At this point, I think an introduction about myself is a must. I been in advertising & Event Management for the last 4 years. In Event Management, I got opportunity to mingle with policy makers with high profiles from different part of the world. I got a very rare opportunity of attending an OECD meeting, from where I learned much about International politics and lobbying. Before that, around 2 years, though not continuously, I lived in an ashram in India (not a conventional ashram as it really do. In normal linguistics, the word Ashram is a spiritual worshiping place and some times practicing a particular school of thought from ancient hindu philosophies and yoga.) There I learned from my master and fellow beings about different cultures, their beliefs and the formation of all this. My master (or “Guru” in traditional language) have good knowledge in Modern physics and mathematics and a well known Psychologist too. His name is Guru Nitya Chitanya Yati and passed away in 1998. His name must be pretty familiar with the people in psychology Departments of US,UK and Indian Universities who were there in late 70’s & 80’s.

One of my first days itself, I, being a rebel by myself, asked to my master, just for knowing what will be his reaction, whether there is a God and do we need such an aspect. He didn’t replied and immersed in a silence as usual. But after 8 months he published a book “ God- an illusion or reality?”. Frankly speaking, till date, I never read that book! Simply because, in subjective questions, I like to find answers by myself. I don’t want to be influenced by a fellow being, even if he is a master.

I told all this just for showing how much is “original” in my thinking. Most of the time, I am getting into a feeling that, “nothing is real as it seems’. In our concepts about almost everything- business, money, power, love, sex, relations, religion, etc., I can find, or feels, such controversies.

So I start thinking about from where all this concepts and beliefs came to us. When we all born, our consciousness don’t have anything. It’s pure. (Now scientists are claiming, and our common belief also, a child carrying some beliefs and culture by chromosome transaction from parents to child.) Even if it’s true, from where the parents got it? Where is the origin?

I dare for a critical analysis. Forget the hereditary beliefs. Otherwise from where all this coming?

(The thoughts will continues ..)
Special Note: I am warning you. All these are just my thoughts, or how I am seeing things. It is not necessary to be the absolute truth. May be not even doing little justice to the real. I published it, just because I am wondering somebody else also thinking like me or somebody can point out the mistake I made in language or grammar and in my analysis.

Ground Zero

Ground Zero

The Absolute

Read this mantra from Old vedic times of India, written in Sanskrit Language. In Sanskrit the word "poornam" denotes "Absolute" or "complete". After the original mantra i added myown version of translation, which i can't promise 100% justice to the real meaning.

Ohm Poornamida, poornamida
poornaad poornamudachiyatae.

poornasya poornamaadya
poornameva ava shishyatae.

Translation: That is Absolute, this is absolute
Absolute arises from absolute

Absolute differentiated by absolute
leaves absolute itself.


Now think about it. Connect it with our flow of life.
There is nothing. We all part of a flow and change, that's all.

shineravindra.com

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